Handmade Pricing Calculator
Price handmade goods properly: roll up materials, your paid time, overhead and packaging into a true cost, then apply wholesale and retail markups and see your profit. Calculates in your browser.
Retail price
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Show the math
Your true cost to make one item rolls up materials, your paid time, overhead and packaging:
COGS = materials + (hours × rate) + overhead + packaging
Overhead is a share of materials plus labour; prices come from your markups:
wholesale = COGS × wholesale× · retail = wholesale × retail×
Always pay yourself for your time, skipping labour is the most common way handmade sellers lose money. Markups are a starting point; check them against what your market will actually bear and your selling fees.
What this does
A handmade pricing calculator rolls up materials, your paid time, overhead, and packaging into a true cost, then applies wholesale and retail markups to show your profit.
How to use it
- Enter your materials cost.
- Add labour hours and rate.
- Add overhead and packaging.
- Set the markups and read the prices.
How it works
A common rule is cost × 2 for wholesale and wholesale × 2 for retail, so retail is about 4× cost. Always pay yourself — costed time builds a fair wage into every sale.
COGS = materials + labour + overhead + packaging
Understanding your result
The figure that protects your business is paid time: costing your own labour builds a fair wage into every sale instead of quietly working for free. The cost-times-two wholesale and times-two-again retail rule is a floor, not a ceiling, so adjust for your market and perceived value, and revisit pricing whenever material costs move.
Example
A $10 cost item lists around $20 wholesale and $40 retail.
Sources & methodology
Last updated .
Frequently asked questions
How is the cost to make found?
COGS adds up your materials, labour (hours × rate), overhead and packaging for one item. Pricing everything from this real cost is what keeps a craft business profitable.
How do the markups work?
A common rule multiplies cost by 2 for wholesale and wholesale by 2 for retail, so retail is about 4× your cost. Adjust the multipliers to suit your market.
Why include my own labour?
Not paying yourself is the most common way handmade sellers lose money. Costing your time means a fair wage is built into every sale.
Do you store anything?
No, everything is calculated locally in your browser.
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