Email Marketing ROI Calculator

Model an email campaign from sends through opens, clicks and conversions to revenue, then ROI against the campaign cost. Calculates in your browser.

Campaign ROI

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Revenue-
Net profit-
Opens · clicks · orders-

Show the math

The funnel multiplies each rate down to orders, then revenue and ROI:

orders = sent × open% × click% × conv%

ROI % = (orders × AOV − cost) ÷ cost × 100

Click rate here is share of openers, not of total sent, match it to how your platform reports. All math runs in your browser.

What this does

An email marketing ROI calculator models a campaign from sends through opens, clicks, and conversions to revenue, then ROI against the campaign cost.

How to use it

  1. Enter the number of sends.
  2. Enter open, click, and conversion rates.
  3. Enter average order value and cost.
  4. Read the revenue and ROI.

How it works

Each stage applies a rate to the one before it. Match the click rate to how your email platform reports it — of opens or of sends.

revenue = sends × open% × click% × conv% × AOV

Understanding your result

The result traces how a send list narrows through opens, clicks, and conversions into revenue, then weighs that against cost. Because each stage multiplies the one before it, a small lift early in the funnel compounds, so find the weakest stage to see where extra effort returns the most.

Example

10,000 sends through a healthy funnel can return many times the campaign cost.

Sources & methodology

Last updated .

Frequently asked questions

How does the email funnel work?

Each stage applies a rate to the one before it: sends times open rate, then click rate, then conversion rate, times average order value.

Is click rate of opens or of sends?

Here it is the share of openers who click. Match it to how your email platform reports clicks.

Is my data stored?

No. Everything is calculated locally in your browser.