Sponsored Post Rate Calculator

Estimate a fair sponsored-post rate from your follower count, adjusted up or down for engagement against a 3% benchmark, with a sensible price range. Calculated in your browser.

Suggested rate per post

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Typical range-
Base (before engagement)-

Show the math

Start from a per-1,000-follower base, then scale it by how your engagement compares to a 3% benchmark:

base = followers ÷ 1000 × rate per 1k

estimate = base × (engagement ÷ 3%), capped between ×0.5 and ×2

This is a starting point, not a fixed price. Niche, usage rights, exclusivity, deliverables and your past results all move the number, the ±20% range reflects that. All math runs in your browser.

What this does

A sponsored post rate calculator estimates a fair rate from your follower count, adjusted up or down for engagement against a 3% benchmark, with a sensible price range.

How to use it

  1. Enter your follower count.
  2. Enter your engagement rate.
  3. Set the base rate per 1,000.
  4. Read the suggested rate and range.

How it works

Engagement scales the rate between half and double, with a ±20% range. It is a negotiation starting point — niche, usage rights, and exclusivity all move the number.

rate = followers ÷ 1000 × base × engagement factor

Understanding your result

The figure is a negotiating anchor, not a fixed price. It scales your follower count by engagement against a 3 percent benchmark, but usage rights, exclusivity, niche, and deliverables all move the real number. Quote the range, and adjust up for higher engagement or broader licensing.

Example

A common rule of thumb is about $10 per 1,000 followers.

Sources & methodology

Last updated .

Frequently asked questions

How is the suggested rate calculated?

It starts from a base rate per 1,000 followers, then scales by how your engagement compares to a 3% benchmark — capped between half and double — and shows a ±20% range around the result.

Is this a fixed price?

No. It is a starting point for negotiation. Niche, usage rights, exclusivity, deliverables and your track record all move the real number.

What base rate should I use?

A common rule of thumb is about $10 per 1,000 followers, but it varies widely by platform and niche. Adjust the base rate to match offers you have seen.