Engagement Rate Calculator
Work out your engagement rate from likes, comments, shares and saves, both as a share of followers and a share of reach. Calculated in your browser.
Engagement rate (by followers)
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Show the math
Add up every interaction, then divide by your audience size:
ER by followers = (likes + comments + shares + saves) ÷ followers × 100
ER by reach = interactions ÷ reach × 100
Rate by reach is usually the truer measure of how a single post performed, since it only counts accounts that actually saw it. A "good" rate varies by platform and size, smaller accounts tend to score higher. All math runs in your browser.
What this does
An engagement rate calculator works out your engagement rate from likes, comments, shares, and saves — both as a share of followers and a share of reach.
How to use it
- Enter likes, comments, shares, and saves.
- Enter your follower count.
- Enter the post reach.
- Read the rate by followers and by reach.
How it works
Rate by reach is the fairer measure of a single post; rate by followers is the more common cross-account benchmark. 1–3% is typical on larger accounts.
engagement rate = total interactions ÷ audience × 100
Understanding your result
Rate by reach is the fairer read on a single post, while rate by followers is the number brands compare across accounts. On larger accounts 1 to 3 percent is typical, and smaller accounts often run higher. Watch the trend across many posts rather than reading too much into any one.
Example
300 interactions on 10,000 followers is a 3% rate.
Sources & methodology
Last updated .
Frequently asked questions
How is engagement rate calculated?
All interactions (likes, comments, shares and saves) are added up, then divided by your audience size and shown as a percentage. By followers uses your follower count; by reach uses the accounts that actually saw the post.
Should I use followers or reach?
Rate by reach is usually the fairer measure of a single post, since it only counts people who saw it. Rate by followers is the more common benchmark when comparing accounts.
What counts as a good engagement rate?
It varies by platform and size, smaller accounts often see higher rates. As a rough guide, 1–3% is typical on larger Instagram accounts, with anything above that considered strong.
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